In these uncertain times of COVID and political polarization, it’s very important to be intentional about building and nurturing relationships with your team, your customers and prospects. Giving a gift is a great way show them how much you care and can go a long way in deepening personal relationships.
1) Develop Relationships
Everyone loves receiving gifts and particularly when it’s done in a manner that says we appreciate you. Therefore, appropriate gift giving is a great way to say thank you and deepen the relationship with your customers and employees. Gift giving has a strong psychological impact on the recipient. It creates a feeling of trust and reciprocity which can encourage employees to stay onboard with your company, and for customers to want to continue to utilize your services.
2) Brand awareness
The more you get your brand out there the more people become aware of you and your organization. Nike and the other large brands do this extremely well. Just watch a golf tournament and you’ll see your favorite brands on display, and sometimes new ones that you’re not familiar with until you see it on Phil Mickelson’s shoulder.
3) Get More Referrals
A big part of the building relationships is building trust, and genuine appreciation helps to build that trust. Once this type of trust occurs then your customers and employees are more likely to tell others about your business. Appropriate gift giving can only stimulate this activity.